Supermarket SEO – Tesco is #1 and Asda is #2

The research by search and content optimisation leader, Searchmetrics, reveals that leading supermarket sites that perform well in desktop searches also perform well in mobile phone searches in the wake of the recent Google mobile-friendly update. Searchmetrics compared the search performance of nine leading British supermarket websites in desktop and mobile phone searches to assess the impact of the Google mobile-friendly update, the algorithm change designed to downgrade the mobile search rankings Read more [...]

Asda Intelligent Pods

Asda plans to turbocharge its click and collect strategy with the roll out of intelligent pods that store food and general merchandise ordered online until the customer picks them up. The pods are scheduled for rollout early next year, predominantly in London and the South East, in line with the supermarket’s expansion strategy. The introduction of intelligent pods, says Asda, will be able to process ten times more customer orders than existing click and collect outlets. Those outlets currently Read more [...]

Choose Your Own Discounts at Waitrose

Waitrose  says it’s putting its customers in the driving seat as it gives them the power to pick which groceries they save money on when they shop either in a branch or online. The supermarket says its Pick Your Own Offers scheme is a world-first. Customers who are also members of loyalty scheme myWaitrose can now choose ten products they’d like to save 20% on, from a list of almost 1,000. That list includes everyday items as well as special treats and is chosen from the most popular Read more [...]

What Can we Learn From M&S Site Relaunch?

Econsultancy wrote an excellent review when M&S was relaunched, including videos. https://econsultancy.com/blog/65244-where-did-the-marks-spencer-website-relaunch-go-wrong/ Here is a short summary of the learnings from M&S that we can use in other similar projects: Always run usability and performance tests well before launch Make sure fundamentals such as the basket and checkout flow works and thoroughly test! Make sure all UX is intuitive and does not confuse e.g. M&S Read more [...]

Pinterest Adds eCommerce Using Buyable Pins

In a post on the Pinterest blog, Pinterest engineering manager Chao Wang described how Buyable Pins will work: When you spot a Pin with a blue price, you’ll know you can buy it right from the app. Searching for something specific? Use the price filter to hone in on just the right Pin. You can also find the right color for you, within the Pin itself. See how you feel about the orange sleeping bag, or maybe the black one. Swipe through all your options and pick your favorite. Read more [...]

ASOS Site Performance Issues During Sale

A day-long outage prevented thousands of customers from taking advantage of a 20 per cent discount. Banners on the website advertised a 20 per cent discount on "Every. Single. Thing", causing customers to flock to the site. But it failed to stand up to demand, with the mobile and tablet sites collapsing altogether, and desktop users prevented from paying for their items. ASOS seem to use Usablenet for their mobile sites - http://usablenet.com/clients Customers' frustrations were compounded Read more [...]

Excellent Definition of Richardson Maturity Model for APIs

http://martinfowler.com/articles/richardsonMaturityModel.html Summary - A model (developed by Leonard Richardson) that breaks down the principal elements of a REST approach into three steps. These introduce resources, http verbs, and hypermedia controls. Recently I've been reading drafts of Rest In Practice: a book that a couple of my colleagues have been working on. Their aim is to explain how to use Restful web services to handle many of the integration problems that enterprises face. At Read more [...]

B&Q: “Most of the £60m went on backend systems”

B&Q Director of omnichannel Mike Durbridge said: The stated figure of £60m has obviously attracted a lot of attention. Please can you let us know how this breaks down? How much was spent on frontend development vs. backend, etc? The majority of the £60m was spent on the backend development as the solution that we have implemented will also then be the solution for store customer ordering and contact centre customer management. All of our channels will be using the website as a single customer Read more [...]

Tesco planning to sell or close down Blinkbox

esco is understood to be planning to sell off Blinkbox just three years after acquiring the video streaming service. It is understood that Dave Lewis, Tesco’s new chief executive, has kicked off a strategic review of the business and intends to seek a buyer. If a buyer cannot be found it is most likely that the eight-year-old video service will be closed. Michael Comish, the Blinkbox co-founder who was promoted to group digital director at Tesco last year, is expected to stay with Read more [...]